Using video to promote your business (part 2)

Before you venture in the world of video making, check out what your competitors are doing. If your business is food and you decided to film some of your best recipes, you will find million of videos online, from “chefs” showing how to make a dish to just hands making it all, with voice over or just on screen instructions. A video recipe tutorial needs to be visually attractive and simple to follow. You want your customers to want to eat what you are preparing, to prepare it, to share it. Take your time to rehearsal, to test the lights, the audio. Record the video once, twice, five times if needed. You will eventually get used to it and things will come more naturally.

If showing your face is not your thing, don’t worry, not all videos require a person on camera. The recipe idea using just someone’s hands we mention above is just one example. If you don’t like your voice, but your video require voice over, why not test other people in the company or ask a friend to do it for you (to keep costs down)? Can you use on screen graphics instead?

Once your video is edited and you are happy with the final results, all you need to do is upload it to your company’s channel, assuming you have one, share with your customers and friends via newsletter and your social media channels, upload it on your website. You want people to watch it and to react to it. Your video can also be used as your digital advert, if online advertising is something you are considering.

Make sure your next videos are better than the previous one; change what you don’t like, add things you have missed, tweak the script if you think it’s needed. Don’t upload a video if you don’t think it is doing something for your business. In most cases, it is not about reaching millions of people, it is about reaching your target audience. This is not a cute video about a cat playing a piano; it is your brand, your product, your service and at the end of the day, you want to promote it.

Producing a video can be simple, but do not ignore best practices. If using music, make sure it is cleared. You don’t want to end up having the audio of your video removed because you used the latest hit in the charts. There are plenty of library music available online – even YouTube share a few – if you absolutely don’t want to spend any money, but music is key for your video. The same goes for using clips of other videos -absolutely do not use clips of TV series, films, or third party videos without seeking permission and clearance, in writing. Even if using another product or brand, make sure that you are ok to do so.

Ready to give video a go and take advantage of the millions of viewers out there? Have fun!

Emailing from the contact management system

A while back we’ve added a feature that allows users to send emails to their contacts from within the contact management system. It’s a convenience feature which we’re planning to expand into more: analytics, clicks/opens tracking, bulk emailing, etc.

Here are a few things about this feature…

1. It sends the email via the Clevertim email servers but users will see it as coming from your email address – that is the email address that you used when you signed up for your Clevertim account

2. Because they see it as coming from your email address, any replies will go back to your email address – into your inbox (that could be gmail, yahoo, outlook, depending on what you are normally using to read your email). It will not come into Clevertim, so it means replies will not be automatically updating your Clevertim account. Use the Email dropbox feature and forward those replies to your dedicated email dropbox address to file them into Clevertim.

3. You can CC/BCC only users within your own companies (your own colleagues using Clevertim with you) or contacts working for the same company (relies on the Company field being populated for the contacts). This is to minimize the risk of sending emails to the wrong people.

4. Similar to notes, for emails, you can attach files from your local drive or from Dropbox or Google Drive and they will be emailed as attachments with your email. Dropbox and Google Drive give you two options:
a) grab a snapshot of the file from Dropbox/Google Drive and send it along as an attachment (your contacts will see it as any other file you attach from your local box – they will not need access to Dropbox or Google Drive)
b) send it as a link to Dropbox/Google Drive – this means your contacts will need access to your Dropbox/Google Drive for that file. This has the advantage that you can continue to update the file and your contacts will see those updates.

5. If the email bounces back because it cannot be delivered to one of the recipients, you will see a ‘sad face’ icon next to the email address that couldn’t be delivered to. A blue happy face means the email was delivered successfully to that email address. When a bounce happens, you will also see the reason for the bounce when you hover over the ‘sad face’ icon. You will also get an email telling you about the bounce.

6. Certain email providers disallow this type of sending emails on their behalf, so if you’re using a @yahoo.com email address or a @facebook.com email address, this feature will not work properly, simply because Yahoo and Facebook have disallowed it.

7. Any problems with this feature, don’t hesitate to contact us, we’re here to help.