One of the main benefits of using online software is that you don’t have to pay for IT upfront, you don’t have a huge infrastructure cost as it is all outsourced and you don’t have to pay for IT employees to maintain it all – and IT salaries do not come cheap. Small businesses simply cannot afford these costs. Implementing an in-house IT strategy can take a long time too, which again, small businesses do not have. For small businesses it’s all about cashflow and growth – you cannot afford to have IT projects that run for years. You need to have systems that work now.
The other benefit for small businesses is that online CRM solutions generally charge monthly. So again, you do not have commit into long term expensive contracts and you don’t have to pay for a year upfront. At most, you pay for the current month. You can leave any time, without any penalties.
You might think this might come at a cost: the online IT providers will probably try to cut corners and have less than satisfactory customer support. But think for a moment about the incentives. A big company that signs its customers into long term contracts knows very well that its customers are “locked in”. They have signed contracts and that’s a guarantee they’ll get their money, no matter what. On the other hand, online IT providers know their customers pay monthly and they can leave at any time. They know they will have increased attrition if they drop the ball on customer support. So their incentive is to give you a really good customer support, because they want to keep your business from month to month.
So let’s recap: you get an affordable price, flexibility to pay monthly and no penalties from quitting at any time and you get best customer support as your CRM online provider knows you might leave otherwise. Sounds like a really great deal to me. So what are you waiting for, why not give online CRM a try and start growing your business today!