Using video to promote your business (part 2)

Before you venture in the world of video making, check out what your competitors are doing. If your business is food and you decided to film some of your best recipes, you will find million of videos online, from “chefs” showing how to make a dish to just hands making it all, with voice over or just on screen instructions. A video recipe tutorial needs to be visually attractive and simple to follow. You want your customers to want to eat what you are preparing, to prepare it, to share it. Take your time to rehearsal, to test the lights, the audio. Record the video once, twice, five times if needed. You will eventually get used to it and things will come more naturally.

If showing your face is not your thing, don’t worry, not all videos require a person on camera. The recipe idea using just someone’s hands we mention above is just one example. If you don’t like your voice, but your video require voice over, why not test other people in the company or ask a friend to do it for you (to keep costs down)? Can you use on screen graphics instead?

Once your video is edited and you are happy with the final results, all you need to do is upload it to your company’s channel, assuming you have one, share with your customers and friends via newsletter and your social media channels, upload it on your website. You want people to watch it and to react to it. Your video can also be used as your digital advert, if online advertising is something you are considering.

Make sure your next videos are better than the previous one; change what you don’t like, add things you have missed, tweak the script if you think it’s needed. Don’t upload a video if you don’t think it is doing something for your business. In most cases, it is not about reaching millions of people, it is about reaching your target audience. This is not a cute video about a cat playing a piano; it is your brand, your product, your service and at the end of the day, you want to promote it.

Producing a video can be simple, but do not ignore best practices. If using music, make sure it is cleared. You don’t want to end up having the audio of your video removed because you used the latest hit in the charts. There are plenty of library music available online – even YouTube share a few – if you absolutely don’t want to spend any money, but music is key for your video. The same goes for using clips of other videos -absolutely do not use clips of TV series, films, or third party videos without seeking permission and clearance, in writing. Even if using another product or brand, make sure that you are ok to do so.

Ready to give video a go and take advantage of the millions of viewers out there? Have fun!

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